This is a pretty interesting excerpt. The main thing a got from it is that marketing is not advertising. There were other great points too. Check it out.
800-CEO-READ PODCASTS: Creating Customer Evangelists by Ben McConnell and Jackie Huba: "This week, authors Ben McConnell and Jackie Huba read from their book Creating Customer Evangelists.
mp3 26min 25 sec, 12.1 MB"